Cheese Powder is becoming a popular addition to pet food thanks to its stronger flavours and aroma, and a higher fat content. However, pet owners are even more discerning than ever before. People today want to ensure they are giving their pet the best food possible, and are often willing to pay a premium for products that contain quality ingredients such as real cheese.

Growth in Cat Snacks/Treats new product launches 2016-2020

Pet food cats

Propelling the growth in the Cat Snacks Category:

  • Multi-vitamin and protein rich launches
  • Juicy soft snack options
  • Digestion supporting varieties
  • Free from claims (sugar, gluten, additives)
  • Milky treats
  • Handmade choices
  • Grilled and meaty flavors 

(Source: InnovaMarketInsights, January 2021)

Dog Foods holds an average of 60% share of of global pet food category sales value

Pet food dogs

Top 5 positionings in the Dog Food Category in H1 2019 to H1 2020:

  • No additives/preservatives
  • High/Source of Protein
  • Natural
  • Digestive/Gut Health
  • Skin Health

(Source: InnovaMarketInsights, November 2020)

Broad multifunctional benefits

At Lactosan, our pure Cheese Powders are the perfect way to ensure your wet or dry pet food products stand out. Not only can we help you to create just the right flavour that pets find irresistible, but our broad variety of Cheese Powder solutions also provide a range of other functional benefits. These include adding more moisture and body to your product, reduced salt, and even to develop gluten-free options.

We’re ready to help

If you have ambitions to launch a new product or improve an existing one, let us tell you more about our innovative new recipes and explore where our expertise can support you best. We are standing by to help bring your next big success to life.


Get in touch

Christine Hirse Rene

R&D Co-ordinator
+45 63 620 520